Case studies

Successful engagements across cybersecurity, enterprise security, and B2B SaaS—structured as problem, solution, and results.

Cybersecurity / SaaS

Series C Zero-Trust Platform

214% organic traffic growth and 2.8× demo requests in 10 months

+214%: Organic traffic
2.8×: Demo requests
+89: Top-3 keywords
10 mo: Time to impact

Problem

A fast-growing zero-trust vendor was losing share of voice to incumbents on high-intent category terms. Technical debt from a headless replatform caused indexation gaps, and content lacked the depth required for security buyers.

Solution

Search Gods led a technical remediation sprint, launched comparison and integration page systems, and built an SME-reviewed threat glossary cluster. Digital PR supported three original research drops tied to identity and remote work trends.

Results

Organic traffic more than tripled from baseline within ten months. Demo requests from organic search nearly tripled, with comparison pages becoming the second-largest acquisition channel after brand search. The client expanded the retainer to include European hreflang rollout.

Cybersecurity / Enterprise

Global SIEM Vendor

Rebuilt content governance; +156% non-brand clicks in 12 months

+156%: Non-brand clicks
+42%: Indexed pages
4.1 → 2.3: Avg. position (core cluster)
28: Contributors enabled

Problem

Thousands of legacy blog posts created cannibalization and thin-content risk. Regional teams published without central SEO standards, and engineering releases routinely broke metadata and canonicals.

Solution

We implemented an enterprise SEO operating model: template-level requirements in the design system, a content refresh queue ranked by revenue potential, and quarterly training for regional marketers. Technical SEO fixed hreflang and faceted navigation issues on the resource center.

Results

Non-brand organic clicks grew 156% year over year while total page count decreased 8% through consolidation. Core threat-detection cluster average position improved from 4.1 to 2.3. Executive dashboards now tie organic to influenced pipeline quarterly.

B2B SaaS

Product-Led Analytics SaaS

Programmatic integration hub drove 41% of new free-tier signups from organic

41% share: Free-tier signups (organic)
120+: Integration pages live
+$1.2M ARR: Organic MRR influenced
14 weeks: Build timeline

Problem

The company relied heavily on paid search for acquisition. Integration partners had search demand, but no scalable pages existed. Competitors dominated “[tool] + integration” queries.

Solution

Search Gods designed a programmatic SEO framework with unique value props per integration, automated internal linking from docs, and strict quality gates. Technical SEO ensured fast LCP on template pages and proper indexation controls.

Results

Within fourteen weeks, 120+ integration pages launched. Organic became the largest channel for free-tier signups, influencing an estimated $1.2M in ARR within the first year. Paid search spend was reallocated to enterprise ABM.

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